It’s an opportunity most of us can only imagine, to see our name in lights. For CAPTRUST Financial Advisors, a Raleigh-based retirement advisory firm on a sharp growth curve, the decision to become the anchor tenant in the bold new office tower being created at North Hills – literally putting their brand name in lights on the Midtown horizon – has been a good decision from Day 1 and the benefits keep accelerating.
Fielding Miller, Chairman and CEO, speaks with excitement about the compelling reasons behind CAPTRUST’s groundbreaking move to Midtown. “Of all the properties we looked at, North Hills was #1 for its central location, giving us the ability to recruit employees from all over the Triangle. We liked and trusted the Kane vision for ongoing development at North Hills, and we were really excited about creating our own space from scratch, an internal space that relates to our mission and integrates our brand.”
With seventeen offices across the country, hosting clients and recruiting talent means visitors are arriving daily from every major city, and Miller speaks of having the “home court advantage.” As their guests enjoy staying at the Renaissance Raleigh Hotel and the selection of local restaurants at their doorstep, the Tower is visible from anywhere on the campus, giving a real sense of permanence and presence.
Miller estimates their brand recognition has increased ten-fold since they put their brand in the sky. “Recruitment is off the top of the charts! We have hired numerous people, top talent, who were driving by, saw the name on the building and looked us up.” Miller notes “this is of course unique to us, but just the environment here alone bolsters the opportunity to hire and retain talent.”
Once here, there is everything to love about being able to just step outside to a Live Work Play world in which everything you need and anything you could want is there, without getting in your car just to get lunch and run errands. The yield is productive time as well as a strong sense of pride that ripples out into the community.
Just as CAPTRUST Tower stands tall on the Midtown Raleigh horizon, the firm itself has grown light years in brand recognition and today takes pride in its elevated stature, growing local relationships and showcasing our region in ways that travel back out to every state in our nation.