Identifying Midtown - Graphically
Alliance leaders decided a few years back that the best answer to the "am I in Midtown?" question, was to establish a graphic identity for growing urban center. Since then the Alliance has worked with city officials to allow for colorful artistic banners to line the main thoroughfares in Midtown, identifying the thriving business district to residents and visitors. No such policy existed for areas that were not already special tax districts, so MRA staff and community partners paved the way for other areas to allow for bannering of certain streetscapes.
Banners in other cities create a sense of place, establish a destination and can also soften a hardscape if placed in appropriate areas. This is the original banner that was up on Midtown's main streets in 2018.
Banner Art Contest
In 2019, MRA worked with local artists in the community to display original local art on the banners after the initial destination banners were changed out. We held the 1st Annual Banner Art Contest sponsored by Capital Bank. The artists submitted design samples on the theme "Midtown Inspires....". Our winner was Heath Hilliker with her design "Midtown Inspires Happiness". Check out her design here or go down Six Forks or Wake Forest Rd to see it in person!